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A rear window decal, as you can imagine by the name, is a design for the rear window of your car or any other vehicle for that matter, and can be applied using adhesives. You can either apply the decal on the outside of the car window or on the inside, facing out. The latter option involves applying the adhesive material directly on the design surface.
Now, window decals are generally considered as a semi-permanent form of decoration. This is because, once you have applied the decal, you will have a little window of time to align it before the adhesive kicks in and it gets permanently pasted onto your rear window.
All in all, it is an excellent way for businesses to incorporate advertising into their vehicles. However, before you go ahead and make your investment in rear window decals, we encourage you to read on and learn more about window decals, it’s various types and the different advantages and disadvantages it brings to the table.
Window Decals are primarily of three different types:
A clear window decal, as you can guess by the name, is clear everywhere except for where the design is printed. This makes it perfect for store-fronts or glass doors where two-way visibility is important. Of course, the design itself needs to have a small footprint and not cover the entire window. In terms of rear window decals, it is a fine option for people who like to keep it simple.
If you are using a window decal, it is important to make sure that the design embraces strong contrasting colors, otherwise smaller decals won’t be visible from a distance.
Opaque window decals are directly opposite from their clear decal counterparts. Here, the entire decal is an opaque white except for the designed portions. As such, instead of the transparent feel from clear window decals, we get a design that matches something similar to frosted glass windows used in bathrooms.
Therefore, the two sides of the window isn’t completely blacked out but the visibility is obscured by the opacity of the white areas. This type of decals can be used if you value your privacy and want to reduce visibility via the rear window.
Perforated window decals strikes a middle ground between clear and opaque window decals. Here the entire decal has innumerable pores or holes which can allow for one-way visibility. Once pasted onto your rear window, you will be able to see through the window from the inside of your car, whereas people on the outside will only see the design and not the insides.
However, the effect is only possible if you use light colors with your design. As the outside of the car is generally well-lit compared to its inside, people’s eyes will focus on the lighter design instead of the darker interior, creating an opaque design. Whereas the inside part of the decal is painted black which makes the outside brighter. Therefore, for people inside the car, their eyes will focus on the light coming from the outside creating a transparent effect.
For both aesthetic as well as advertising options, window decals offer great value and flexibility in design. For personal use, you can paste a funny or clever rear window decal to entertain the cars behind you so they stop obnoxiously pressing the car-horn while stuck in traffic. Whereas, business owners can print a rear window decal to make sure all the time the vehicle is stuck in traffic is converted into a quality advertising opportunity.
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